Phase 1 | Discover
Psychology
A phase of psychological research aimed at identifying consumers' needs and emotions. This module combines academic validation, psychological experimentation, and the analysis of quantitative and qualitative data to understand the key emotional triggers that enable the product to create a deep connection with the consumer during the experience.
Phase 2 | translate
Design
A design phase in which we translate emotional triggers into design aspects. During this stage, the desired emotions, concepts, and values are transformed into design applications. Once the key aspects of the design are defined, we develop the corresponding emotional triggers for each, determining their quantity, type, and depth based on the project timeline.
Phase 3 | visualize
cinema
Narrative phase that uses graphics and visual storytelling to explain how the translated emotions are visualized in the design aspects of each creative segment. In this phase, the technique of a short film is also used to represent the emotional experience desired by the consumer, allowing the client to validate emotional engagement before creating the concept.