CAR CONFIGURATOR
3 months
FERRARI
Interaction Experience
project Overview
We are redefining the future of car configurators by blending the functionality of a traditional configurator with the immersive, high-impact visuals of an advertising teaser.
insights for
Render CGI
Creative Direction
Sound Design
Design VFX
UI/UX Design
goals
Develop emotional experience of product interaction
Create an emotional guideline for every creative studio
Discover
Translate
Visualize
Discover
Emotional analysis of the brand Ferrari.
Emotional analysis of the target and Personas
Analysis of external influences
Emotional analysis of the current configurator
Translate
Defining Key Design Elements for Emotional Impact
Scientific Approach to Emotion-Driven Design
Visualize
Visualizing Emotion Through Cinematic Storytelling
Emotion Validation Through Short Film Prototyping
